Facebook vs. Google Ads: Which One Worked Best for Our Client?
When it comes to digital advertising, the most common question we get at DigiExcution is:
"Should I run ads on Facebook or Google?"
Both platforms are incredibly powerful, but each works best for different goals, industries, and customer journeys. In this post, we’ll answer the most frequently asked questions using real data from a recent client campaign where we tested Facebook Ads vs. Google Ads head-to-head.
When it comes to digital advertising, the most common question we get at DigiExcution is:
“Should I run ads on Facebook or Google?”
Both platforms are incredibly powerful, but each works best for different goals, industries, and customer journeys. In this post, we’ll answer the most frequently asked questions using real data from a recent client campaign where we tested Facebook Ads vs. Google Ads head-to-head.
What was the client’s business and campaign goal?
Our client runs a mid-sized online fitness coaching program targeting men and women aged 25–45. Their goal was simple:
Generate qualified leads (email + phone)
Stay under ₹250 per lead
Split-test Facebook vs. Google Ads
Which platform generated more leads?
Facebook Ads generated 842 leads at a lower cost (₹59.37 per lead), compared to Google Ads, which brought in 511 leads at ₹97.84 per lead.
If your primary goal is lead volume, Facebook wins. Its visual and interest-based targeting made it ideal for catching the attention of fitness-conscious users scrolling through their feed.
What did we recommend to the client?
We suggested a blended strategy:
Use Google Ads to capture high-intent traffic ready to convert.
Use Facebook Ads to drive awareness, nurture leads, and retarget.
We also launched a retargeting campaign on Facebook using website visitors from Google Ads, which improved conversion by an additional 2.1%!
What can other businesses learn from this?
Key Takeaways:
Don’t pick just one platform. Each has strengths depending on the stage of your funnel.
Test small first. Run A/B campaigns and compare.
Track everything. Use UTM tags, pixels, and CRM tools to measure lead quality.
Refine based on goals. If you’re chasing sales, Google may be better. For visibility and scale, go Facebook first.
✅ Final Thoughts
Both Facebook and Google Ads are incredibly powerful — but not interchangeable. The best results come from using both strategically based on your funnel, budget, and audience.
At DigiExcution, we help businesses run smarter ads — not just more ads. Whether you’re B2B, eCommerce, or service-based, we can help tailor a campaign mix that maximizes both reach and revenue.